Responding of the current trend – set by Nike+ – of massive running events, BBDO Argentina and Sake invited 5 Argentinean celebrities, who would be running The human race 10k, to blog on their experience – live!
They were wearing an iPhone, strapped to their arms and an earphone. By hitting a button they were able to share their thoughts orally, while running the race. These voice messages were turned into text messages which were published at thehumanrace.com.ar/envivo, in their Twitter accounts and various other websites.
To prove that the satnav-hype has still not yet reached its peak, the runners positions and points of messages were shown on a Google Maps map. The fanemka-team believes that within a few years everyone will constantly have a personal satnav with them in their smartphones, like digital cameras are nowadays even found in the cheapest cell phones.
Read my other posts on satnav-technology related to communication and social media
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