Despite new fads like iPhone, iPad or Android, the average European technology consumer sticks to the trusted brands he has used since the digital revolution.
According to Reader's Digest Trusted Brands, not the latest stuff, but the brands he has known for years are what the average European consumer buys. When asked what cell phone manufacturer is most trusted, 47% answers: '
Nokia'. This is less than the 69% of last year, but still renders the Finish company number one on the list. For personal computers, HP Compaq is elected and not Mac. Canon for cameras.
Reader's Digest Trusted Brands is an annual consumer survey, involving more than 32,000 people in 16 European countries. The survey's primary objective is to find out which brands Europeans trust the most across a range of consumer product categories.
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