BBDO is a worldwide advertising agency network which was was founded 1928 by four Americans named Barton, Durstine, Osborn and Batten. It is the largest of three global networks (BBDO, TBWA and DDB Worldwide) in Omnicom's portfolio.
The agency has 17,200 employees in 287 offices in 77 countries.
BBDO aims to deliver the 'Total Work'. "At BBDO, the Work encompasses every kind of creative content that can touch the consumer and reinforce the brand". The company's extensive list of clienst includes: The Economist, Pepsi, Ikea, FedEx, BBC News, General Electric, Campbells, Gillette, Motorola, Chrysler, Pfizer, Wrigley and Unicef among many others.
BBDO distinguishes between 'Above The Line' and 'Below The Line' communication. ATL focuses at mass media campaigns, BTL wants to create small, local or specifically targeted (often inexpensive) campaigns. However, the company is aware that boundaries are shifting and constantly goes 'Through The Line'.
Source: BBDO, Wikipedia, guest lecture by J. Vandepoel (VVL BBDO)
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